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About
Swarna Adarsh Abhiyaan

Following the Code of Conduct guidelines introduced in Swarna Adarsh Abhiyaan is the ideal way for our industry to operate, thrive and induce trust amongst gold consumers. These principles aim to guide all stakeholders towards a fair yet profitable way of doing business. And only in pledging together, to follow these golden principles, we can take a step forward in uplifting our business and restoring the golden glory of the industry as a whole.

The Steering Committee of Swarna Adarsh Abhiyaan India includes several key stakeholders and industry experts from across the gold industry value chain.

Members

STAKEHOLDER CATEGORY ORGANIZATION NAME DESIGNATION
Global Authority World Gold Council David Tait Chief Executive Officer
Mike Oswin Director
Somasundaram PR Managing Director, India
Government sponsored Trade Association Gems & Jewellery Export Promotion Council (GJEPC) Sabyaschi Ray Executive Director
Mansukh Kothari Director, Vasupati Jewellers
K. Srinivasan Managing Director, Emerald Jewellers
DD Karel Executive Director
National Bullion Traders (& Jewellers) Trade Association India Bullion & Jewellers Exchange (IBJA) Surendra Mehta Secretary, IBJA
Prithviraj Kothari Managing Director, Riddhisiddhi Bullion Ltd
Saurabh Gadgil MD & CEO, PNG Jewellers
Chiraj Thakkar CEO, Amrapali Gujarat
Ashish Pethe Partner, Waman Hari Pethe
Haresh Acharya Managing Director, Parker Bullion
Sachin Jain (Invitee) Owner, Vardhaman Jewellers
Bhargav Vaidya (Invitee) CA Advisor to IBJA
National Retailers & Manufacturers Trade Association All India Gems & Jewellery Domestic Council (GJC) Ananth Padmanabhan Chairman, GJC
Manoj Jha Convenor, GJC
Avinash Gupta Director, Mamraj Mussadilal Jewellers
Nitin Khandelwal Co owner, Khandelwal Jewellers
Ashok Minawala Director, Dhanabhai Jewellers
Ajoy Chawla appointed Vijay Govindrajan - General Manager and Commercial head and Bullion Mgmt - Jewellery division CEO, Tanishq
Refineries & Mints Association of Gold Refineries and Mint (AGRM) James Jose MD, Chemmanur Gold Refinery Pvt. Ltd
Suresh Dhruv Director, Bangalore Gold Refinery Pvt. Ltd
Vipin Raina President, Bullion Sales & Trading, MMTC PAMP
Rajesh Khosla Chairman Emeritus, MMTC PAMP
Assaying & Hallmarking Units Indian Association of Hallmarking Centre’s (IAHC) Uday Shinde President
Harshad Ajmera Director, JJ Gold House
Anil Kansara (Invitee) Owner, Gujarat Gold Refinery
Banks (Invitees) Indian Bullion Banks Association (IBBA) Neville Patel HDFC Bank
Manish Goel ICICI Bank
Mehul Thakker FirstRand BankState Bank of India
Kumar Parmani President & Head, Bullion Sales, Yes Bank
Mahendran Krishnamurthy Karur Vysya Bank
Prakash Shah Deutsche Bank
Avadhani Sanagram ICBC standard
Broader Industry Federations Associated Chamber of Commerce and Industry of India (ASSOCHAM) S. K. Jindal Chair of Gold Committee
Commodity Exchanges Bombay Stock Exchange Sameer Patil Head Business Development
McX Shivanshu Mehta Vice President
National Stock Exchange Nagendra Rao Vice President
Other International Industry Institutions Responsible Jewellery Council (RJC) Kinjal Shah India Head
Digital Gold Providers (DGP) SafeGold Gaurav Mathur Managing Director
Augmont Ketan Kothari Managing Director
Gold Loan NBFC's (GLNBFC's) Muthoot Precious Metals Division Keyur Shah CEO
Manapurram Finance V. P. Nandkumar CEO
Vaulting & Logistics (V&L) Sequel Sharad Jobanputra Director
Brinks Sameer Hosangady Managing Director
Policy Makers India Gold Policy Centre Prof. Arvind Sahay Chairman
Pahle India Nirupama Soundarajan Senior Fellow and Head of Research
Metals Consultant Metals Focus Chirag Seth Lead India Analyst

Stakeholder Category

Global Authority

Organization

World Gold Council

Name & Designation

David Tait
Chief Executive Officer
Mike Oswin
Director
Somasundaram PR
Managing Director, India

Stakeholder Category

Government sponsored Trade Association

Organization

Gems & Jewellery Export Promotion Council (GJEPC)

Name & Designation

Sabyaschi Ray
Executive Director
Mansukh Kothari
Director, Vasupati Jewellers
K. Srinivasan
Managing Director, Emerald Jewellers
DD Karel
Executive Director

Stakeholder Category

National Bullion Traders (& Jewellers) Trade Association

Organization

India Bullion & Jewellers Exchange (IBJA)

Name & Designation

Surendra Mehta
Secretary, IBJA
Prithviraj Kothari
Managing Director, Riddhisiddhi Bullion Ltd
Saurabh Gadgil
MD & CEO, PNG Jewellers
Chiraj Thakkar
CEO, Amrapali Gujarat
Ashish Pethe
Partner, Waman Hari Pethe
Haresh Acharya
Managing Director, Parker Bullion
Sachin Jain (Invitee)
Owner, Vardhaman Jewellers
Bhargav Vaidya (Invitee)
CA Advisor to IBJA

Stakeholder Category

National Retailers & Manufacturers Trade Association

Organization

All India Gems & Jewellery Domestic Council (GJC)

Name & Designation

Ananth Padmanabhan
Chairman, GJC
Manoj Jha
Convenor, GJC
Avinash Gupta
Director, Mamraj Mussadilal Jewellers
Nitin Khandelwal
Co owner, Khandelwal Jewellers
Ashok Minawala
Director, Dhanabhai Jewellers
Ajoy Chawla appointed Vijay Govindrajan - General Manager and Commercial head and Bullion Mgmt - Jewellery division
CEO, Tanishq

Stakeholder Category

Refineries & Mints

Organization

Association of Gold Refineries and Mint (AGRM)

Name & Designation

James Jose
MD, Chemmanur Gold Refinery Pvt. Ltd
Suresh Dhruv
Director, Bangalore Gold Refinery Pvt. Ltd
Vipin Raina
President, Bullion Sales & Trading, MMTC PAMP
Rajesh Khosla
Chairman Emeritus, MMTC PAMP

Stakeholder Category

Assaying & Hallmarking Units

Organization

Indian Association of Hallmarking Centre’s (IAHC)

Name & Designation

Uday Shinde
President
Harshad Ajmera
Director, JJ Gold House
Anil Kansara (Invitee)
Owner, Gujarat Gold Refinery

Stakeholder Category

Banks (Invitees)

Organization

Indian Bullion Banks Association (IBBA)

Name

Neville Patel
HDFC Bank
Manish Goel
ICICI Bank
Mehul Thakker
FirstRand Bank
Kumar Parmani
President & Head, Bullion Sales, Yes Bank
Mahendran Krishnamurthy
Karur Vysya Bank
Prakash Shah
Deutsche Bank
Avadhani Sanagram
ICBC standard

Stakeholder Category

Broader Industry Federations

Organization

Associated Chamber of Commerce and Industry of India (ASSOCHAM)

Name & Designation

S. K. Jindal
Chair of Gold Committee

Stakeholder Category

Commodity Exchanges

Organization

Bombay Stock Exchange

Name & Designation

Sameer Patil
Head Business Development

Organization

McX

Name & Designation

Shivanshu Mehta
Vice President

Organization

National Stock Exchange

Name & Designation

Nagendra Rao
Vice President

Stakeholder Category

Other International Industry Institutions

Organization

Responsible Jewellery Council (RJC)

Name & Designation

Kinjal Shah
India Head

Stakeholder Category

Digital Gold Providers (DGP)

Organization

SafeGold

Name & Designation

Gaurav Mathur
Managing Director

Organization

Augmont

Name & Designation

Ketan Kothari
Managing Director

Stakeholder Category

Gold Loan NBFC's (GLNBFC's)

Organization

Muthoot Precious Metals Division

Name & Designation

Keyur Shah
CEO

Organization

Manapurram Finance

Name & Designation

V. P. Nandkumar
CEO

Stakeholder Category

Vaulting & Logistics (V&L)

Organization

Sequel

Name & Designation

Sharad Jobanputra
Director

Organization

Brinks

Name & Designation

Sameer Hosangady
Managing Director

Stakeholder Category

Policy Makers

Organization

India Gold Policy Centre

Name & Designation

Prof. Arvind Sahay
Chairman

Organization

Pahle India

Name & Designation

Nirupama Soundarajan
Senior Fellow and Head of Research

Stakeholder Category

Metals Consultant

Organization

Metals Focus

Name & Designation

Chirag Seth
Lead India Analyst

The industry working group aims to bring together experts from diverse organisations to provide their views on the specific subject matter. It includes the key members associated with several stages a gold product goes through, like the manufacturers, retailers, etc. The Working Group aims to discuss, deliberate and provide expert views on the topic.

Manufacturers Working Group

ASSOCIATION MEMBER/COMPANY DESIGNATION
GJEPC K.Srinivasan Manager Director, Emerald Jewellers
GJEPC DD Karel Director, NM Karel & Sons
GJC Manoj Jha Convenor, GJC
Metals Focus Chiraj Seth Lead India Analyst
McX Shivanshu Mehta Vice President

Association

GJEPC

Name & Designation

K.Srinivasan
Manager Director, Emerald Jewellers

Association

GJEPC

Name & Designation

DD Karel
Director, NM Karel & Sons

Association

GJC

Name & Designation

Manoj Jha
Convenor, GJC

Association

Metals Focus

Name & Designation

Chiraj Seth
Lead India Analyst

Association

McX

Name & Designation

Shivanshu Mehta
Vice President

Retailers Working Group

ASSOCIATION MEMBER/COMPANY DESIGNATION
Augmont Ketan Kothari, Augmont Manager Director
GJC Ananth Padmanabhan Chairman, GJC
GJC Nitin Khandelwal Co Owner, Khandelwal Jewellers
Tanishq Ajoy Chawla CEO, Tanishq
Vijay Govindrajan General Manager and Commercial head and Bullion Mgmt - Jewellery division
Brinks Sameer Hosangady, Brinks Managing Director

Association

Augmont

Name & Designation

Ketan Kothari, Augmont
Manager Director

Association

GJC

Name & Designation

Ananth Padmanabhan
Chairman, GJC

Association

GJC

Name & Designation

Nitin Khandelwal
Co Owner, Khandelwal Jewellers

Association

Tanishq

Name & Designation

Ajoy Chawla
CEO, Tanishq Analyst
Vijay Govindrajan
General Manager and Commercial head and Bullion Mgmt - Jewellery division

Association

Brinks

Name & Designation

Sameer Hosangady, Brinks
Managing Director

Refineries Working Group

ASSOCIATION MEMBER/COMPANY DESIGNATION
Association of GoldRefineries and Mint (AGRM) James Jose MD, Chemmanur Gold Refinery Pvt. Ltd
Association of GoldRefineries and Mint (AGRM) Vipin Raina President, Bullion Sales & Trading, MMTC PAMP
Association of GoldRefineries and Mint (AGRM) Anil Kansara (Invitee) Owner, Gujarat Gold Refinery
India Gold Policy Centre Prof. Arvind Sahay Chairman

Association

Association of Gold Refineries and Mint (AGRM)

Name & Designation

James Jose
MD, Chemmanur Gold Refinery Pvt. Ltd
Vipin Raina
President, Bullion Sales & Trading, MMTC PAMP
Anil Kansara (Invitee)
Owner, Gujarat Gold Refinery

Association

India Gold Policy Centre

Name & Designation

Prof. Arvind Sahay
Chairman

Bullion Traders Working Group

ASSOCIATION MEMBER/COMPANY DESIGNATION
IBJA Prithviraj Kothari Managing Director, Riddhisiddhi Bullion Ltd.
IBJA Haresh Acharya Managing Director, Parker Bullion
Logostics Sharad Jobanputra Sequel, Director

Association

IBJA

Name & Designation

Prithviraj Kothari
Managing Director, Riddhisiddhi Bullion Ltd.
Haresh Acharya
Managing Director, Parker Bullion

Association

Logostics

Name & Designation

Sharad Jobanputra
Sequel, Director

Assaying Centres

ASSOCIATION MEMBER/COMPANY DESIGNATION
IAHC Harshad Ajmera Director, JJ Gold House
IAHC Uday Shinde President
AGRM Rajesh Khosla Chairman Emeritus, MMTC PAMP
IBJA Surendra Mehta Secretary, IBJA

Association

IAHC

Name & Designation

Harshad Ajmera
Director, JJ Gold House
Uday Shinde
President

Association

AGRM

Name & Designation

Rajesh Khosla
Chairman Emeritus, MMTC PAMP

Association

IBJA

Name & Designation

Surendra Mehta
Secretary, IBJA

Marketing Working Group

ASSOCIATION MEMBER/COMPANY DESIGNATION
GJEPC Mansukh Kothari Director, Vasupati Jewellers
GJC Ashish Pethe Partner, Waman Hari Pethe
Muthoot Precious Metals Division Keyur Shah CEO

Association

GJEPC

Name & Designation

Mansukh Kothari
Director, Vasupati Jewellers

Association

GJC

Name & Designation

Ashish Pethe
Partner, Waman Hari Pethe

Association

Muthoot Precious Metals Division

Name & Designation

Keyur Shah
CEO